Conventional Silver-Based Film Cameras vs Digital Cameras

Customary silver-based film is as yet the suggested innovation for evidentiary photography or for field applications. These cameras offer the most elevated goals prospects just as the most noteworthy powerful range. They have the best shading range and are the most adaptable of the right now accessible camera innovation choices. Silver-based film is the most solid stockpiling medium also, and is more promptly accessible than video or computerized stockpiling media (â€Å"Guidelines). Goals quality, or the sharpness of detail, is one of the most huge points of interest of silver-based film. The very little measured silver gems for this sort of film permit silver-based film cameras to have an a lot higher goals than computerized cameras. 35mm camera negatives have an inexact goals of 5500 x 3600 pixels, while computerized cameras ordinarily just have a goals of 640 x 480 pixels. That compares to just 1.6 percent of the data that is caught with a silver-based film camera being caught with a computerized camera (â€Å"Guidelines†). There are weaknesses to utilizing this kind of camera, be that as it may. First is the requirement for a different preparing and printing offices. What's more, there is a generally long handling time required for silver-based film. Preparing the film likewise makes earth perilous side-effects, what's more the film preceding handling is touchy to temperature and moistness changes, just as x-beams. The most eminent impediment is that it is highly unlikely for the picture taker to assess the picture quickly, except if moment film is utilized (â€Å"Guidelines†). Points of interest and Disadvantages of Digital Cameras: Computerized cameras offer some particular favorable circumstances over different kinds of cameras. The chief advantage they offer the client is the capacity to see the picture immediately and check that picture is actually what was needed. Furthermore, the picture can be transmitted or imparted to not many middle advances. On location picture the board just as printing are included favorable circumstances, just as more earth agreeable media than film (â€Å"Guidelines†). The burdens of advanced cameras, in any case, frequently exceed its favorable circumstances. Computerized cameras require batteries or exchange power supplies to work. This implies there is a negative natural effect, power must be changed over, and a force flexibly should consistently be accessible. Capacity media, albeit getting all the more promptly accessible, is as yet not accessible all around. Getting a picture might be meddled with by electromagnetic fields, and once a picture is procured it might experience a programmed pressure, losing a portion of the detail. Advanced camera equipment and programming are not generally good with different producers and there is a requirement for expanded specialized help. Finally, as innovation develops there might be an effect on the capacity to get to picture documents, when that record group gets obsolete (â€Å"Guidelines†). Preferences and Disadvantages of Video Cameras: Camcorders have become increasingly more well known with the progressions in innovation. Camcorders take into consideration a constant movement record and the recorder can promptly survey the pictures caught to guarantee they are what was wanted. Like computerized cameras, camcorders can transmit and disperse pictures with not very many strides in the middle of and they are more naturally amicable than silver-based film. One of the most huge points of interest to camcorders is their capacity to catch video symbolism as well as sound also (â€Å"Guidelines†). However, there are detriments to this innovation also. Like computerized cameras, camcorders require batteries or an other force flexibly, and these have a negative ecological effect and the accessibility of these influence whether the camcorder can be utilized. Camcorder stockpiling media is additionally liable to harm because of electromagnetic fields, and like advanced cameras, electromagnetic impedance may influence picture obtaining. Goals on camcorders is not exactly either advanced or silver-based film cameras and there is constrained shading constancy. Add to these the test that handheld camcorders need picture soundness and that the weight and movability of some gear may end up being an issue. Very good quality computerized camcorders are preferable goals over simple cameras (â€Å"Guidelines†). Points of interest and Disadvantages of Hybrid Imaging Systems: Crossover imaging frameworks consolidate silver-based film innovation with advanced innovation. The upsides of this sort of framework is that there is less an ideal opportunity to be spent in the darkroom and the camera keeps up the great film pictures. With this top notch, there is as yet the adaptability that accompanies advanced picture handling. Much the same as advanced cameras, pictures can undoubtedly be moved electronically and can be dissected electronically too. This framework likewise streamlines case-document the board and can utilize an assortment of yield gadgets (â€Å"Guidelines†). There are burdens to this framework, be that as it may. There is as yet a requirement for independent preparing and printing offices for the silver-based film, which incorporates the protracted handling time and the ecologically dangerous results. Much the same as a customary silver-based film camera, the preprocessed film is delicate and can be harmed by temperature, stickiness and x-beams. Also, it needs expanded specialized help, not at all like a customary silver-based film camera (â€Å"Guidelines†). Sincere belief on Which Camera is Best for Crime Scene Photography: Wrongdoing scene photography requires away from of explicit subtleties that may not stay at the scene. Hence, there is one element that is completely required while thinking about which camera is most appropriate for wrongdoing scene photography. The first is that the camera must have a sufficiently high goals to catch the significant subtleties of the pictures caught. This limits the decisions of the camera down to at that point, either the silver-based film camera or the crossover imaging framework. Obviously when one considers the significance of guaranteeing that all wrongdoing scene features are shot satisfactorily, it turns out to be certain that the capacity to survey a picture momentarily is an incredible advantage. With this capacity, the picture taker can guarantee that he has caught precisely what he needs on film, without the danger of missing something that will most likely be unable to be shot later. Therefore, the crossover imaging framework seems, by all accounts, to be the best decision. It not just takes into consideration the high goals important to catch significant subtleties, however permits the picture taker moment access to the pictures the individual in question just took, with the goal that they can check that they caught all that they might want. In spite of the fact that this framework has the preparing downsides of silver-based film, it additionally has the advantages of having the option to transmit picture records electronically, just as the improved stockpiling and documenting.

Movies at theaters preferred than at home Free Essays

Watching motion pictures in theaters has been the pattern since so long which couldn't be influenced by the advancements in innovation. There are different choices for watching film in the current day circumstance. These days, the vast majority of the families own a DVD player or a VCD player. We will compose a custom article test on Motion pictures at theaters favored than at home or on the other hand any comparable point just for you Request Now There are individuals who even own home theater frameworks which make a f eel of a theater. One of the fundamental explanations behind the crowd picking theaters to watch films is the feel. Theaters have great offices with most recent innovation in diversion. Individuals head out to cinemas to see motion pictures, however that isn't the entire story. In spite of the fact that the move has been fairly continuous, the cinema has stopped to be a spot for just survey films. At the point when a crowd of people goes to the film, they are regularly looking for something past the film itself. These days, for example, while it is far-fetched that a cinema would utilize words, for example, â€Å"fully air-conditioned† in its publicizing which gives the crowd a joy in watching film at theater. Going out to see the films isn't simply for getting a charge out of the film, yet additionally for enjoying the offices past simply the projection gear. Individuals head out to cinemas not exclusively to suffocate themselves in the fantasy on the screen, however to get away from the virus in winter and the warmth in summer. While liberating crowds from reality on a nonexistent level through inconceivable stories and terrific dreams, cinemas additionally offered them asylum from the regular cruelty outside the theater. A portion of the fundamental explanations behind why crowds favor motion pictures at theaters than watching at home in VCRs or DVDs are clarified as beneath: A large portion of the film goers are frantic to watch their preferred film at the soonest conceivable and in the greater part of the nations another discharge is accessible just at theaters. Fans have no alternative other than heading off to the performance centers on the absolute first day if its their most loved actor’s film. The screen has the entire effect between viewing a film at theater and at home. The huge screen gives an incredible vibe for the watchers. The feeling additionally is acceptable at a large portion of the theaters which urges crowds to head out to motion pictures at theaters. Individuals who love to have continuous diversion lean toward theaters which have a fantastic office of continuous play. There is no annoying of the ads in center of the film. The computerized audio cue that a venue can offer is really astounding. The DTS arrangement of sound gave by a large portion of the performance centers is exceptional. The encompass sound framework gives the genuine feel for the crowd as though the play is going just around them. At the point when its opportunity to party, if a huge gathering of companions need to watch a film together, similar to partners, schoolmates, enormous family, the main choice they can have is the theaters. Everybody can't bear the cost of a home theater framework. So it is the best thought for the individuals who can't bear the cost of the considerable number of offices like DVDs at home. Theaters offer different classes of tickets so that even the lower working class and poor can manage the cost of a film. The additional offices like completely cooled interests the low class crowd a great deal and solaces the privileged crowd. There is a unique sort of films; 3D motion pictures which are to be observed distinctly in the auditoriums for the 3D feel. This innovation can't be brought home by an ordinary individual The expense of a film ticket is extremely less contrasted with the expense of a DVD of the film. Since a library of the considerable number of motion pictures is certifiably not an apparent choice, the performance centers would be the correct decision for film than at home. By taking all the components determined in to account the explanation or why individuals see film in theaters rather remaining at home and watching motion pictures or playing motion pictures in VCRs and DVDs is explained.   The most effective method to refer to Movies at theaters favored than at home, Essay models

2019 EA Decisions and Data - UGA Undergraduate Admissions

2019 EA Decisions and Data - UGA Undergraduate Admissions 2019 EA Decisions and Data Early Action decisions will be released late this afternoon, so here are some details about the EA applicant and admitted groups. I will also add a comment to the top of this post when decisions go live, and I will announce it on Twitter as well. For students who were deferred, please understand that this is not a denial decision. We want to be able to have a more in-depth review of you, including short essays, activities, recommendations, etc. Please be sure to read the deferred student FAQ page before commenting on here. There is also a 2019 Early Action Decision story at UGA News which gives more broad details on the class as a whole, so I suggest you also review this information. Quick Early Action Numbers (These numbers are mid-ranges, not minimums.) Applications Received: 17,000 (16,921 with fee paid) UGA received roughly 2,000 more EA applications than last year. Offers of Admission: 7,556 -This is slightly below last years admitted numbers, but with the spike in EA applications and current RD data, it makes it harder to predict what will happen with overall application numbers. Mid 50% Admitted Average GPA: 4.07-4.33 GPA -Please remember this is not the GPA students see on their high school transcript, but rather the GPA that UGA recalculates for everyone based on the core academic courses taken in high school and looking at the actual grades posted on the transcripts. Mid 50% Admitted Average SAT (EBRW+M): 1360-1490 -This is data for students who were admitted with the SAT being the highest or only test score in their review. Mid 50% Admitted Average ACT (Composite): 31-34 -This is data for students who were admitted with the ACT being the highest or only test score in their review. Remember, UGA focuses on the ACT English and Math scores, but we report the Composite data as that is the official/accepted data for national publications. Mid 50% Admitted AP/IB/DE courses over 4 years of HS: 7-12 courses -We determine academic rigor based on all core classes a student has taken (CP, Honors, Advanced, AP, IB, DE, etc.) as compared to what is offered in the school/community, but this information is the most specific data we can give on it. The rough breakdown of decisions are as such: 7,556 admits, 6,900+ deferred, 2,000 denied and slightly under 500 incomplete. If you have questions about your specific decision, please do not post them on this blog. As well, do not give out or request personal academic information in your post, as we would then need to delete these posts. We are not able to answer questions about individual students here because we will generally not have your information in front of us and we cannot disclose individual student information in a comment. I would recommend talking with both your family and high school counselor first, then reviewing this previous post on suggestions about how to react to an EA decision, and finally reading the FAQs available from your Status page. Please be patient, be nice and be courteous. Have a great weekend and go Dawgs!

Christmas at the White House In the 19th Century

Christmas celebrations at the White House have fascinated the public for decades. And especially since the 1960s, when Jacqueline Kennedy had the presidents house decorated based on the theme of The Nutcracker, First Ladies have supervised elaborate transformations for the holiday season. In the 1800s things were quite different. That isnt entirely surprising. In the early decades of the 19th century Americans generally viewed Christmas as a religious holiday to be celebrated in a modest manner with family members. And the high point of the holiday social season at the White House would have taken place on New Years Day. Tradition throughout the 1800s was that the president hosted an open house on the first day of each year. He would patiently stand for hours, and people who had waited on a long line stretching out to Pennsylvania Avenue would file in to shake the presidents hand and wish him Happy New Year.   Despite the apparent lack of Christmas celebrations at the White House in the early 1800s, a number of  legends of White House Christmases circulated a century later. After Christmas had become a widely celebrated and very public holiday, newspapers in the early 1900s routinely published articles presenting some highly questionable history. In these creative versions, Christmas traditions which hadnt been observed until decades later were sometimes ascribed to early presidents. For instance, an article in the Evening Star, a Washington, D.C. newspaper, published on December 16, 1906, related how Thomas Jeffersons daughter Martha decorated the White House with Christmas trees. That seems unlikely. There are reports of Christmas trees appearing in America in the late 1700s in specific regions. But the custom of Christmas trees did not become common in America until decades later. The same article also claimed that the family of Ulysses S. Grant family celebrated with elaborate Christmas trees in the late 1860s and early 1870s. Yet the White House Historical Society claims the first White House Christmas tree appeared fairly late in the century, in 1889. Its easy to see that many stories of early Christmases in the White House are either greatly exaggerated or simply untrue. In part, thats because an essentially private holiday celebrated with family members would naturally have gone unreported. Searching in early 19th century newspaper archives dredges up no contemporaneous accounts of Christmas observances in the White House. That absence of reliable information led to the creation of charming, yet  utterly fake, history. An apparent need to exaggerate the history of Christmas in the White House may have been motivated in part by something often overlooked today. For much of its early history, the White House was a residence seemingly cursed with a number of tragedies. A number of presidents were in mourning throughout part of their time in office, including Abraham Lincoln, whose son Willie died in the White House in 1862. Andrew Jacksons wife Rachel died just days before Christmas in 1828, a month after he was elected president. Jackson traveled to Washington and took up residence in the Presidents House, as it was known at the time, as a grieving  widower. Two 19th century presidents died in office before celebrating a Christmas (William Henry Harrison and James Garfield), while one died after celebrating only one Christmas (Zachary Taylor). Two wives of 19th century presidents died while their husbands were in office. Letitia Tyler, the wife of John Tyler, suffered a stroke and later died in the White House on September 10, 1842. And Caroline Scott Harrison, wife of Benjamin Harrison, died of tuberculosis in the White House on October 25, 1892. It could seem that the story of Christmas in the first century of the White House is simply too depressing to think about. Yet, one of those who would be touched by tragedy in the White House was, a few years previously, the unlikely hero who emerged late in the 1800s to make Christmas a major celebration in the big mansion on Pennsylvania Avenue. People today tend to only remember Benjamin Harrison because he holds a unique place in presidential trivia. His single term in office came between the two non-consecutive terms of Grover Cleveland. Harrison holds another distinction. He was the president credited with having the first White House Christmas tree, installed during his first Christmas in the White House, in 1889. He was not just enthusiastic about Christmas. Harrison seemed eager to let the public know he was celebrating it in grand style. Benjamin Harrisons Lavish Christmas Benjamin Harrison was not known for celebrations. He was generally considered to have a fairly bland personality. He was quiet and scholarly, and after serving as president he wrote a textbook on government. Voters knew that he taught Sunday school. His reputation was not for frivolity, so it seems odd that he would be known for having the first White House Christmas tree. He took office in March 1889, at a time when most Americans had adapted to the idea of Christmas as a celebratory holiday symbolized by Santa Claus and Christmas trees. So its possible that Harrisons Christmas cheer was simply a matter of timing. It is also conceivable that Harrison took a great interest in Christmas because of his own family history. His grandfather, William Henry Harrison, was elected president when Benjamin was seven years old. And the elder Harrison served the shortest term of any president. A cold he had caught, probably while delivering his inaugural address, which lasted for two hours in a horrific winter weather, turned into pneumonia. William Henry Harrison died in the White House on April 4, 1841, only a month after taking office. His grandson never got to enjoy a Christmas in the White House as a child. Perhaps thats why Harrison made an effort to have elaborate Christmas celebrations in the White House focused on the amusement of his own grandchildren. Harrisons grandfather, though born on a Virginia plantation, had campaigned in 1840 by aligning himself with common folk with the Log Cabin and Hard Cider campaign. His grandson, taking office at the height of the Gilded Age, had no embarrassment about showcasing an affluent lifestyle in the White House . The newspaper accounts of the Harrison family Christmas in 1889 are packed full of details which must have been willingly passed along for public consumption. A story on the front page of the New York Times on Christmas Day 1889 began by noting that many presents intended for the presidents grandchildren had been stowed away in a White House bedroom. The article also mentioned the wonderful Christmas tree, which is to dazzle the eyes of the White House babies... The tree was described as a foxtail hemlock, 8 or 9 feet tall, liberally decked with glittering glass balls and pendants, while from the topmost branch to the edge of the square table on which the tree stands it is showered over with countless strands of gold tinsel. To add to the brilliant effect, the end of every branch is capped with four-sided lanterns of various colors and finished with a long point of shining glass filled with quicksilver. The New York Times article also described a lavish array of toys President Harrison would be giving to his grandson on Christmas morning: Among the many things which the President has purchased for his favorite grandchild is a mechanical toy -- an engine which, on being wound up, puffs and snorts at a terrific rate as it speeds over the floor, carrying behind a train of cars. There there is a sled, a drum, guns, horns without number, tiny blackboards on miniature easels, with crayons of every hue and color for the baby fingers, a hook-and-ladder apparatus which would send a thrill of delight to the heart of any little boy in creation, and a long slim box containing parlor croquet. The article also noted that the presidents young granddaughter would be receiving a number of gifts, including jumping jacks with cap and bells, a tiny piano, rocking chairs, all manner of furry coated animals, and bits of jewelry, and last, but by no means least, at the base of the tree is to stand a real Santa Claus, three feet high, laden with toys, dolls, and stockings filled with bonbons. The article concluded with a florid description of how the tree would be lit late on Christmas Day:   In the evening, between 4 and 5 oclock, the tree is to be lighted, that the children may view it in its full glory, when they will be joined by several little friends, who will add their quota to the joyous clatter and din incident to Christmas. The first White House Christmas tree to be decorated with electric lights appeared in December 1894, during the second term of Grover Cleveland. According to the White House Historical Association, the tree lit with electric bulbs was placed in the second floor library and was enjoyed by Clevelands two young daughters. A small front-page item in the New York Times on Christmas Eve 1894 seemed to refer to that tree when it stated, A gorgeous Christmas tree will be lighted at twilight with vari-colored electric lamps. The way Christmas was celebrated in the White House at the end of the 19th century was vastly different than when the century began. First White House Christmas The first president to live in the Presidents House was John Adams. He arrived to take up residence on November 1, 1800, in the final year of his single term as president. The building was still unfinished, and when his wife, Abigail Adams, arrived weeks later, she found herself living in a mansion that was partly a construction site. The first residents of the White House were almost immediately plunged into mourning. On November 30, 1800, their son Charles Adams, who had suffered from alcoholism for years, died of cirrhosis of the liver at the age of 30. Bad news continued for John Adams as he learned in early December that his attempt to gain a second term as president had been thwarted. On Christmas Eve 1800 a Washington, D.C., newspaper, the National Intelligencer and Washington Advertiser, published a front-page article showing that two candidates, Thomas Jefferson and Aaron Burr, would surely place ahead of Adams. The election of 1800 was eventually decided by balloting in the House of Representatives when Jefferson and Burr became locked in a tie in the electoral college. Despite this cascade of bad news, it is believed that John and Abigail Adams held a small Christmas celebration for a four-year-old granddaughter. And other children of official Washington may have been invited. A week later, Adams began the tradition of holding an open house on New Years Day. That practice continued well into the 20th century. Its hard to imagine, in our era of intense security around government buildings and political figures, but up until the administration of Herbert Hoover, thousands of people could simply line up outside the White House once a year and shake hands with the president. The lighthearted tradition of presidential handshakes on New Years Day figures in a story about a very serious matter. President Abraham Lincoln intended to sign the Emancipation Proclamation on New Years Day 1863. Throughout the day he was shaking hands with thousands of visitors who had filed through the first floor of the White House. By the time he went upstairs to his office his right hand was swollen. As he sat down to sign the proclamation he remarked to Secretary of State William Seward that he hoped his signature wouldnt appear shaky on the document or it would look like he had hesitated while signing it.

The Appeal of Research Paper Help

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Australia And China Relations Free Essays

As the saying goes â€Å"No man can live alone†, so is a nation. In this era of globalization, no nation can meet the demands of the new world order without the help of other nation. The International Community is composed of various nations, sharing ideas and lending hand to establish progress for a better future. We will write a custom essay sample on Australia And China Relations or any similar topic only for you Order Now Australia which is a member of the United Nations and other international organizations also shares its ideas and resources to other nations while gaining its interests for the good of its people. In addition, building friendly relations with other nations plays an essential role in furthering plans for the future of its constituents. Nations to befriend with does not necessarily require similarities in advocacy or type of government. It is necessary that an issue that interests both nations will be properly addressed. Moreover, according to Alan Oxley, interests shape relationship. In the case of Australia, building ties with China, which is a rising superpower, is possible because of some interests that bind both of them. According to Grattan’s and Nicholson’s article, the Prime Minister wanted to establish a personal relationship with Chinese Premier Wen Jiabao and President Hu Jintao. In addition, according to Toy and Grattan, building personal ties with leaders could not be hard because of Prime Minister Kevin Rudd’s skill and intelligence on China’s tradition and political culture and his experience as Australian diplomat in China. According to Grattan and Nicholson, the relationship between Australia and China is one of common economic and national interest. Some of these interests that Prime Minister Kevin Rudd wants to pursue with China are free trade and bilateral agreement, the issue on climate change and to encourage Chinese people to become full partners in the global international order and establish a long- term partnership with China. On economic issue, the Prime Minister is boosting for free- trade and bilateral agreement. Through these, a wider business opportunity will open to both countries. According to Alan Oxley, Chair of the APEC Centre at Monash University, Australia is a major supplier of resources for China. Moreover, according to Grattan and Nicholson, Australia is known of its coal resources which are needed by China as a source of energy. On the other hand, free trade will open China for Australian investors because of its growing market in the pensions and superannuation industry, as stated by Toy and Grattan in their article. The free- trade agreement will also push to finalize the Doha deal which is an advantage for Australia. Some barriers in the business transactions between the two countries will also be addressed to further a smooth flow of business. According to Grattan’s and Nicholson’s article, Dr. Malcolm Cook stated that China, on its part, is also interested because of its interest in the bid to buy into Rio Tinto to keep down the costs of resources from Australia. Through free trade agreement, both countries will be able to meet their interests. Under the free- trade agreement, China may as well be granted with investment rights. Through investment rights, according to Trade Minister Simon Crean, China will be allowed to invest up to $1 billion at a time without having to seek approval from the Foreign Investment review Board (FIRB). However, the proposed changes could raise questions because of the recent increase in Chinese equity investments and takeovers, especially in the resources sector, at a time when Beijing has accumulated $US1. 7 trillion in foreign exchange reserves (cited from Rudd mat give investment rights). On the contrary, Prime Minister Kevin Rudd’s moves have raised questions from among observers like former Trade Adviser to the Chinese government, John McDonnell. John McDonnell said â€Å"The Prime Minister needs to clarify the nature of his connections with the Chinese Government and how they are likely to affect Australian interests and policies. † Moreover, John McDonnell has raised two things that the government and Prime Minister shall do to drive- away suspicions in the relationship of Australia and China. The first is the need to dispel the idea that the Prime Ministers or his ministers have behind-the scenes connections with Chinese interests. This is brought by the obscurity of government’s relationship with Australia- Beijing Technology. According to Mc Donnell, the nature of the business is not clarified to the public. The second is the need to clarify the extent of the government and the Prime Minister’s willingness to deal with an essentially corrupt, and grace-and-favour Chinese regime. According to McDonnell; â€Å"China remains a country without a fundamental legal structure. Its constitution amounts to a set of directives from the central government to the various organs and agencies as to how policy will be conducted. There are no guarantees of the sort embodied in the US constitution. It looks more like a set of cabinet than a basic law. ’ Moreover, Rowan Callick asserted in John McDonnell’s article, that party cadres who have been trained abroad and who have taken over state-owned enterprises. There is doubt that Australia, a democratic government, might not go well in business with a nation where Communism type of government is adhered. State-ownership may still be the core objective of China despite it’s participation in international affairs. In addition, John McDonnell stated that Government shall make it clear that if it does not get what it believes is a reasonable outcome from the FTA negotiations, then it will rely on the multilateral system to implement its policy objectives. This makes it clear that John McDonnell doubts that Australia will benefit from the free trade agreement. Momentarily, Prime Minister criticized the human right policy over Tibetans of China in his speech delivered in mandarin in Peking University. Some have given applause while others raised their eyebrows. According to Stuart Harris, former head of the Department of Foreign Affairs, Prime Minister Kevin Rudd’s speech was very clever while some says that it passed the test with considerable tact and skill. However, many also criticized his bold move by criticizing and at the same time building free trade with China. According to Dr. Malcolm Cook, Prime Minister Kevin Rudd could best influence China if the criticism was done behind closed doors. In the article of Toy and Grattan, China asserted that Tibetans are bestowed with wonderful human rights protection and the issue on Tibet is purely an internal affair that does not welcome any interference form foreign countries. In defense, Prime Minister Kevin Rudd stressed that his speech is an advice from a true friend. The Prime Minister said that a true friend can be a partner who sees beyond immediate benefit to a broader and firm basis for continuing, profound and sincere friendship. This issue raised the doubts and suspicion on the foreign policy of Prime Minister by entering a friendly relation and at the same time criticizing the nations’ policy. Nevertheless, the criticism did not weaken the plan of the two countries of becoming a long- term partner. Furthermore, the very essential factor that binds the two countries in entering into a friendly relation is the issue on climate change. It can be noted that Australia is playing a major role in addressing the issue on Global Warming. According to Grattan’s and Nicholson’s article, Prime Minister Kevin Rudd wanted to persuade the Chinese to play a bigger part on climate change. This would give China a crucial role in the coming international negotiations for a new agreement on climate change. According to Climate Change Minister Penny Wong, Australia and China have a common interest in finding lower carbon solution for coal which means developing a carbon capture and storage mechanism. Moreover, both leaders committed o wok more closely on climate change, particularly in the area of the development of low emission technology (cited from Rudd again raises Tibet issue with China). Notably, Australia has a significant coal export in China for the latter’s energy needs and coal is one among the elements that causes greenhouse effects causing climate change. In finding a solution to climate change, China plays an important role. As agreed, Australia has committed to fund $20 million in finding solutions for climate change. The funding will cover the researches in putting up a clean coal technology and collaboration on carbon sequestration. This will lower carbon emissions and at the same time address the energy needs of the world. Significantly, Australia and China will develop the world’s largest solar city through Australia’s funding. Both countries will also monitor the health of the Yellow, Pearl and Da Ling rivers in China. These are the plans of Prime Minister Kevin Rudd that he is proposing to China (cited from Australia to aid China’s solar city plan). According to Prime Minister Kevin Rudd, Australia have come a long way and can go further. Building friendly relation with China will not only benefit both countries on economy because investors from both countries will have business opportunity. The most essential effect of the relation would be the goal of both countries on issue on climate change. At present, all nations of the world are aware of the climate change but have no significant actions have been taken yet to deal with the problem. However, through the partnership of Australia and China, the global problem will be given solution which will effectively benefit not just Australians and Chinese but also all people of the world. How to cite Australia And China Relations, Papers

The Arabic Language Essay Sample free essay sample

How of import is understanding the linguistic communication of a people to understanding the thought procedure and civilization of the population? Language is one of the emblem of a culture’s illustriousness. It underwent a history every bit long as the people themselves. So understanding the linguistic communication of a people is like holding a looking glass to better understand them. Let us set in position the Arabic linguistic communication: Arabic. a Semitic linguistic communication with approximately 221 million talkers all over the universe. is one major symbol of Islam. As a affair of fact. even non-Arab people. every bit long as they are Muslims. survey and thrive hard to larn and talk the linguistic communication. They believe that being able to talk the linguistic communication is like talking the lingua of their Prophetss and sires. If you dig on its beginning and how it developed to its present signifier. you will larn a batch about the Arab people and their household in religion. We will write a custom essay sample on The Arabic Language Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . The manner Arabic book developed its different manners such as theKuficand theCursive.Both didn’t happen overnight. They tell underlying deep narratives on how or why people chose to hold them. Be it for aesthetics. spiritual beliefs or local civilization. they have interesting narratives. The Qur-an. written in original Arabic linguistic communication. ideally should be spoken aloud to guarantee that there are minimum. if non. no error at all in diction. This subject is a mirror of how they are as people. more significantly. as followings. Although. there are some fluctuations of the linguistic communication in different states today. it is because of the consequence of their local civilization. However. the kernel you will see how they tried to continue the kernel. If you know a people’s linguistic communication. you certainly already hold a glance of their history and thought what they are heading to. With this. it will non be hard in understanding their present ideals. therefore. doing peace.

Analysis of Rites of Passage Essay Example

Analysis of Rites of Passage Essay Example Analysis of Rites of Passage Paper Analysis of Rites of Passage Paper Rites of Passage by Sharon Olds It would be impossible to go through life without attending at least a single childrens party. In these special occasions one scarcely remembers the details, just the assessment at the end of the day whether the food was good or if it was fun. But for poet and writer extraordinaire, Sharon Olds, she did not only remember the minutest detail – for instance the shape and design of the dark chocolate cake – but also the intricacies of schoolboy behavior. While everyone was distracted with the bewildering whirl of childhood activity, the poet discovered that there is more than meets the eye. In the opening part, the first two verses introduced the poem without fanfare. The author simply stated that she was hosting a party for her son. The visitors came and went straight to the living room. There was no additional information with regards to the demographics of the incoming guests. It is fair to assume therefore based on what was given that majority were boys, all first-graders and their age range, between six and seven. Before going any further it is interesting to note the amazing display of skills; the author was able to describe the setting and the major characters involved using only a few words. It is only in poetry, where the suggestion to read between the lines should be followed at all times. Heeding the aforementioned advice one can see how Olds skillfully chose words to create a double entendre. The first example of this technique can be seen as early as the third line of the poem when she when she used the term â€Å"short men† to describe her son’s guests. The intended effect was to make the reader to see the outward appearance first. They were short and since they were of normal height then they must be children. But immediately afterwards the author offered another description, they were men. The adults inside the house could only see boys but the author saw something else. She saw a glimpse of their future. She realized that even at such a young age the boys are already showing off an inner fire, a competitive spirit that would later on help them in their life’s quest or bring them to ruin. After an uneventful introduction, the atmosphere began to get tense. The other adults inside the house were oblivious to the ensuing power play between little men. They were jockeying for place, jostling to occupy a prime spot inside the house – near the toys or the TV set. Others saw children playing but Olds was certain that they were role playing practicing for the day when they will be asked to play the adult version characterized by an executive initiating a hostile takeover of a rival company, a general barking orders or a banker evaluating the strengths and weaknesses of a proposed deal. The children’s version of a power play does not require money or complicated paperwork but the effect is as intense. One kid tried to appraise the pros and cons of challenging a playmate and demanded to know his age. The one being interviewed answered six and hoping to intimidate the boy in front of him, the interviewer confidently declared, â€Å"I’m seven. † Sensing that the older fellow is ready to go for the kill the younger boy curtly retorted, â€Å"So? † It was a verbal slugfest and at the same time, demonstrating their ability to initiate psychological warfare. Since they were still young and not yet fully matured they could not continue to act like adults and continue to pretend that everything is all right. One of the â€Å"short men† had to express what he felt, he had to release the pressure building up inside him and approaching one boy he said, â€Å"I could beat you up. † One can almost be sure that no is going to back down from such a challenge. After a while a new game is in progress. The author’s son mindful of his role as the host was up to the challenge of leading his men. But before going into the middle of the action, Olds had to first highlight the frailty of his son and yet with such small frame he declared, â€Å"We could easily kill a two-year old. † Nothing to fear it was only a game but Olds knew there is something more than that. Underneath the facade these â€Å"short men† are showing everyone what they are made of. But no one noticed this plea for attention everyone thought that they were simply acting out as boys. Conclusion In one Al Pachino movie where he played the role of a CIA counter-intelligence expert, he uttered a memorable line that goes something like this, â€Å"I am a scary judge of character. † No one knows if Al Pachino in real life can substantiate his character’s boast but one can be sure that Sharon Olds is one scary judge of character. She seems to know more about human nature than the average person. In a crowded house where children are playing she saw the meaning behind their actions. It has been said that for a child it is not simply a game. Their actions in a party, in the playground and in the classroom are done with purpose. They may not be fully aware of the extent of their actions but they are preparing for something. In fact by observing how children play one can tell if this one is a future leader or if this one will grow up to be an expert negotiator. When Olds used her power of observation she did not see mere children, she saw future bankers and generals.

An Achievement Gap Created by the Summer Slide Before Grade 9

An Achievement Gap Created by the Summer Slide Before Grade 9 By the time students in the United States enter grade 12, they will have spent 96 weeks, or the rough equivalent of 2 out 13 required academic years, in time designated as summer vacation. Researchers have been bemoaning the loss of this collective time as they point to the negative consequences of summer vacation up to and including high school..   Negative Impact of Summer Vacation Research A meta-analysis of 138 influences or â€Å"what works in education† was published (2009)  in  Influences And Effect Sizes Related To Student Achievement  by John Hattie and Greg Yates. Their results are posted on their  Visible Learning  website.   They ranked the effects of completed studies (national and international), and using the data combined from these studies, they developed a rating where any influence greater than .04 was a contribution to student achievement. For their finding on summer vacation,  Ã‚  39 studies  were used  to rank the effect of summer vacation on student achievement. The findings using this data revealed summer vacation as having  a negative effect (  -.09 effect) on education. In other words, summer vacation ranked at the bottom of what works in education, a dismal 134 out of 138 influences.. Many researchers refer to the achievement damage done during these months off as summer learning loss or the â€Å"summer slide†Ã‚  as described on the US Department of Educations blog Homeroom. A similar finding came from  Ã‚  Ã¢â‚¬Å"The Effects of Summer Vacation on Achievement Test Scores: A Narrative and Meta-Analytic Review†Ã‚  by  H. Cooper, et al. Their work updated the findings of a 1990 study that originally found: Summer learning loss is very real and has important repercussions in the lives of students, especially those with fewer financial resources. There were several key findings outlined in their updated 2004 report: At best, students showed little or no academic growth over the summer. At worst, students lost one to three months of learning.Summer learning loss was somewhat greater in math than reading.Summer learning loss was greatest in math computation and spelling.For disadvantaged students, reading scores were disproportionately affected and the achievement gap between rich and poor widened. This achievement gap between haves and have nots widens with summer learning loss. Socio-Economic Status and Summer Learning Loss Multiple studies have confirmed that  students in low-income households develop an average two month reading gap during the summer. This gap is cumulative, and each summers two month gap contributes to a sizable learning loss, especially in reading, by the time a student reaches grade 9. Research published in the article Lasting Consequences of the Summer Learning Gap   by  Karl L. Alexander, et al, charted how a students socio-economic status (SES) plays a role is summer learning loss: We find that cumulative achievement gains over the first nine years of childrens schooling mainly reflect school-year learning, whereas the high SES-low SES achievement gap at 9th grade mainly traces to differential summer learning over the elementary years. In addition, a  white paper commissioned by the Summer Reading Collective determined that  two-thirds of the 9th grade achievement gap in reading could be between students from low-income households and their higher-income peers. Other important findings findings pointed out that access to books was critical to slowing summer learning loss. Neighborhoods in low income areas with public libraries for student access to reading materials had  significantly more gains in reading scores from spring to fall than students from high-income households with access to books as well as those from low-income households without access to books at all. Finally, the Summer Reading Collective noted that socio-economic factors played a critical role in learning experiences (access to reading materials, travel, learning activities) stating: Differences in children’s summer learning experiences during their elementary school years can ultimately impact whether they earn a high school diploma and continue to college. With the considerable amount of research documenting the negative impact of summers off, one may wonder why the American public education system embraced summer vacation. History of Summer Vacation: The Agrarian Myth Dispelled Despite the widely held myth that the educational calendar followed farm calendars, the 178 day school year (national average) became standardized for an entirely different reason.  The adoption of summer vacation was the result of an industrial society that opted to let urban students out of the sweltering cities  during the summer months. Kenneth Gold, a professor of education at the College of Staten Island, debunked the myth of an agrarian school year in his 2002 book  School’s In: The History of Summer Education in American Public Schools.  Ã‚   In the opening chapter,Gold notes that if schools were following a true agrarian school year, students would be more available during the summer months while crops  were growing but unavailable during planting (late spring) and harvesting (early fall).   His research demonstrated  that before the standardized school year,  there were concerns that too much school was bad for the health of students and teachers: â€Å"There was a whole medical theory that [people would get sick] from too much schooling and teaching† (25). Summer vacation was the solution to these medical concerns during the  mid-19th Century.   As  cities expanded rapidly, concerns were raised about the moral and physical dangers that unsupervised summer posed to urban youth. Gold goes into great detail about the  Vacation Schools, urban opportunities that offered a wholesome alternative. The 1/2 day  sessions in these vacation schools were attractive to participants and teachers were allowed to be  creative and more lax, addressing the  fears of [mental] overtaxation (125). By the end of World War I,   these vacation schools had become more in line with a growing academic bureaucracy. Gold notes, ...summer schools adopted a regular academic focus and a credit-bearing function, and they soon bore little resemblance to the vacation programs that preceded them (142). These academic summer schools were geared to allow students to gain extra credits, either to catch up or to accelerate, however, the creativity and innovations of these vacation schools diminished as the funding and staffing were in the hands of the administrative progressives that were overseeing the urban districts   Gold traces the standardization of education noting the growing body of  research on the adverse impact of summer vacation, especially on economically disadvantaged students as a growing concern. His work on how American education served the needs of a  continuously growing â€Å"summer leisure economy† clearly demonstrates  the stark contrast of mid-19th Century’s academic standards with the growing demands of 21st Century academic standards with their emphasis on college and career readiness. Stepping Away from Traditional Summer Vacation Schools K-12, and post-secondary experiences, from community college to graduate universities, are now experimenting  with a burgeoning market of opportunities for online learning. The opportunities bear names such as   Synchronous Distributed Course,  Web-Enhanced Course,  Blended Program, and others; they are all  forms of e-learning.   E-learning is rapidly changing the design of the traditional school year as it can be made available beyond the walls of a classroom at varying times. These new opportunities may make learning available through multiple platforms throughout the year. In addition, experiments with year-round learning are already well into their third decade. Over 2 million students participated (by 2007), and the research (Worthen 1994,   Cooper 2003)  on the effects of year round schools explained in   What Research Says About Year-Round Schooling (compiled by  Tracy A. Huebner) shows a positive impact: Students in year-round schools do as well or slightly better in terms of academic achievement than students in traditional schools;Year-round education may be particularly beneficial for students from low-income families;Students, parents, and teachers who participate in a year-round school tend to have positive attitudes about the experience. On more than one follow-up to these studies, the explanation for the positive impact is simple: The loss of retention of information that occurs during the three-month summer vacation is lessened by the shorter, more frequent vacations that characterize year-round calendars. Unfortunately, for those students without intellectual stimulation, enrichment, or reinforcement-whether they are economically disadvantaged or not- the long span of summer will culminate in an achievement gap.    Conclusion The  artist Michelangelo is reputed to have said, I am still learning (Ancora Imparo)  at the age of 87, and while he never enjoyed the American public school summer vacation, it is unlikely he went for long periods without the intellectual stimulation that made him the man of the Renaissance. Perhaps his quote could inverted as a question if there are chances to change the design of school academic calendars. Educators could ask, Are they still learning during the summer?

Cell phone health risk Essay Example | Topics and Well Written Essays - 1750 words

Cell phone health risk - Essay Example h the exposure of electromagnetic fields (EMFs) to human and other organisms, which releases microwave energy that goes into the users hands and head (Szmigielski and Sobiczewska, 353). The EMFs are scientifically known to affect and induce biochemical changes in plants. Further, the exposure to the microwave energy released by the cell phones right on the side of the head has raised concern of a possible change of health status for humans. Nevertheless, other studies have indicated that the levels of exposure to the microwaves are relatively low, such that they may not pose serious health risk to the cell phone users. The findings by the United States Government Accountability Office have concluded that the scientific studies undertaken so far have not shown any adverse effect of the exposure to the Radio-Frequency (RF) energy from the use of mobile phone (GAO, 1). Thus, the major question that arises is; does the use of cell phones pose any adverse health risks to the users? The fact that cell phones emits Radio-Frequency (RF) energy, which is a form of electromagnetic radiation that can be absorbed by the tissues close to where the cell phone is placed is not in contention (LaBerge, 30). However, the point of dispute has been the level of the Radio-Frequency (RF) energy that is released, and its potential to influence the health of the user adversely. One theory has however been developed in regard to why the scientific studies undertaken that far have not been able to prove that there is adverse effects on human health associated with the use of cell phones. According to a scientist, Dr. Devra Davis, the major reason why such research has not been able to prove the relationship between mobile phone use and the development of cancer, is because the development of cancer takes an average of 10 years of mobile phone use to show (LaBerge, 30). Furthermore scientists have observed that the amount of the Radio-Frequency (RF) energy released by a cell phone devise

Woolf's biography, and the movie The Hours Essay

Woolf's biography, and the movie The Hours - Essay Example the latter, Woolf’s separate creation of the short story ‘The New Dress’ likewise presents Mabel, who through looking-glass suddenly sees the excruciating reality of her extreme sense of dissatisfaction or the seemingly spellbound misery in being severely insecure toward the society’s judgment of the way she dresses. ‘The Hours’ explores this theme of coping with a psychological challenge in an attempt to retain the sanity as Julian Moore portrays the pregnant Laura Brown who appears to feel cursed with her state of unhappiness upon married life after the World War II despite living the American dream. She finds huge relevance in reading the story of Mrs. Dalloway in her prevailing situation and consequently abandons her family -- a form of escape she deems as urgent necessity. At this point, while V. Woolf via Nicole Kidman’s portrayal is trapped in the 1920’s setting of her English home which depicts much of her manner of trying to stay alive for husband Leonard, L. Brown in the same way endeavors to survive with the established norm. When she no longer could bear it however, her decision to turn her back to such dreary existence is a means to leave an ensuing madness that has already initiated the tendency to disrupt in her as it does to Woolf who, at the end of the film, commits suicide by drowning herself at the River Ouse in 1941 to perhaps let the flowing waters dissolve all her personal intolerable maddening. Equivalently, Clarissa Vaughan through Meryl Streep in the movie can be readily likened to Mrs. Dalloway herself and friend poet-writer Richard would address Vaughan as such for the striking semblances between their lives. This is in reference to the party Mrs. Dalloway is to host come evening which parallels the social attitude of Vaughan with her serious preparations in considering to put up a gathering that aims to celebrate her gay friend’s reception of a career achievement award. If the reading film viewer happens to acquire a

Market analysis of reebok

Market analysis of reebok Reebok the United Kingdom based ancestor company was founded in 1890 by J.W Foster, for one of the best reasons possible athletes wanted to run faster (www.reebok.com). Since then Reebok has evolved itself through various stages to become one of the top three market leaders in the sports shoes, fitness and apparels. The brands success is built upon its creative designing and marketing strategy. The right balance between the designing and marketing has taken Reebok to such height. McDonald, M (2000 p.5) defines marketing as process for understanding markets, for quantifying the present and future value required by the different groups of customer within these markets. Starting from its first hand made shoes to the recent innovative Easytone and ReeZig footwear Reebok proved its individuality, authenticity and its creative thinking and potential. The company was taken over by Adidas in 2006 which gave both Adidas and Reebok a strong market share to take on the common rival and the mark et leader Nike. Though the company is taken over, Reebok and Adidas are still two different brands under the group. Reebok has a strong hold in US market and sponsors for different sporting events like NFL, NBA, WNBA and NBDL. Branded as a discounted shoe manufacturer in the past, Reebok has slowly changed its face to high fashion, high comfort and premium product by raising its price in the market and incorporating new technologies for the sports and fitness category. The latest launch in their product line Easytone and the upcoming ReeZig has got more technical and design values, the technology which is actually designed by a NASA engineer(www.corporate.reebok.com) and the re-launch of its classic models reveals the companys change in focus. Reebok in the early 2000 started its marketing campaign with fusion of Sports Music and Technology featuring industries best performers of the period, from music industry Jay-Z, Daddy Yankee, 50 Cent; top athletes Allen Iverson, Donovan McNabb , Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams., and Thierry Henry, Alexander Ovechkin, driving ace Lewis Hamilton, MS Dohni and Nicole Vaidisova. Easytone the companys launch of the year 2009 is its one of the most successful product line. Easytone feature with first of its kind the balance pod technology, designed for womens fitness and sport. Reeboks commitment towards women fitness and sport is long lasting from its first ever exclusive footwear for women Step introduced in 1989 which fore fronts the aerobic movements, and now the Easytone forefronts toning of lower abdomen parts like the calf muscle, thigh muscle and the bum. Reeboks marketing approach for Easytone is take the gym with you (www.reebok.com) which emphasis on women who were busy with their routine life but still wanted to maintain their figure. Custom made shoes are also available by ordering and designing over the internet, which gives customers the option of variety and uniqueness. Marketing Environment Macro Environment Kotler, P., Armstrong, G. (2010) describes macro environment as a force which is more societal and affects the micro environment directly. The global footwear industry is $196.25billion in 2009 with CAGR of 3.7% from 2005 to 2009(www.marketlineinfo.com). Reeboks international operations and its presence over 55 countries with different cultural and economical background is a concern for its performance, with the present market scenario where the European and American market is facing financial crisis, Reebok has got its major customers base in these regions it faces major loss in sales, while the Asian market shows positive sign, Reeboks sales in India and china is second to Nike, but the percentage contribution towards the revenue in international currency is low. Reebok faces legal threats from its manufacturing units in South East Asia where they operate with cheap labours in unethical work conditions. In general the sporting accessories are more famous among the 16 to 24 age groups. The increase in number of unemployed and fresh graduates finding difficult to find jobs among this particular category has caused a major concern for the industry, in addition to countries like UK where the government has increased the tuition fees will be a major political and economical factor which affects the whole footwear industry. The increase in raw material cost making the situation worse, which led to low stock maintenance and irregular supply to the channel. The footwear industry is always subjected rapid changes in customer needs and the changes are more oriented toward the socio-cultural forces, Reebok adapted to those variations in socio cultural forces by combining the product with Music and sport in US market, fitness and sport in the European ma rket and sport and entertainment in Asian market. Figure 1: Macro Environment Reeboks Easytone is designed with the technology which is never been used before and sets a landmark in the sports shoe market. Easytone is designed to comfort with Moving Air Technology, while most of the other competitors do have similar technologies Reebok should really look into more innovative and sophisticated technology which will be the unique selling point in the competitive market. Micro Environment Every brand has its own unique selling point which targets the particular category of customers, in general the footwear industry customers can be categorised into Performance conscious consumers like runners, aerobics, players, athletes, and exercisers and Fashion conscious customers who buy for style and comfort. Customers buy products that has value and satisfaction among the range available in the market, Kotler, P et al.(2009). Figure : Micro Environment Reebok Easytone is designed and marketed to the fitness loving womens segment. With the strategy of launching a new product every year with newer technology and invention, Reebok has always targeted the focus group, and so as Easytone targets the fitness loving women. Reebok has always positioned itself as customer centric, which caters the needs and requirement of the focus group, though it has the diversity in product when compared to its competitors. Because of the diversity in its products Reebok has always been in competence to different competitors in different category and product range. The main competitors are Nike, Adidas and Puma. Reebok sells through various channels, which includes the retail outlets, Reebok concept showrooms, franchisee outlets and associated sponsored sporting organisation. Marketing Mix The primary objective of an organisation is to offer a product which has a competitive edge or differential advantage over its competitors, Brassington, F., Pettitt, S. (2006). This can be achieved by marketing mix which is studied with the basic research on 4Ps. Product Product management has always been the core factor in the marketing mix, which involves the basic understanding and the requirement for launching the new product in the market and then developing it with the right marketing strategy which benefits the organisation and then manufacturing in the right way which benefits both the organisation and the society. The organisation should transfer its knowledge into product which will be a drive for growth, John A. Quelch (2006). Figure 3: BCG Matrix,( source:www.reebokeasytone.net) Reebok has the strategy of launching one core product every year, and the launch of Easytone is for the year 2009, it was the critical time to launch any new product because of the economy, hence Reebok has to come out with a very strong product and marketing strategy. The tangible attributes has to be so strong and the message was clearly sent out with Easytone with its high fashion, design and technology. The footwear is innovative and new to the market, designed in a way that it gives us the feeling of walking in the soft sandy beach and the science behind is when we walk on the sandy beach its hard to keep the balance hence we work hard to keep the balance which in turn burns the calories of calves, hamstring and the gluteus maximus muscles. Reebok has also ensured that Easytone is available across the globe and the visibility of it is more in the retail outlets, which created awareness and also a noise in the market about the new product with new technology and performance. Thou gh Reebok claims theoretically it can prove that, by using Easytone will tone the legs 26% more when compared to other sport or fitness shoes, there are still controversies about the actual performance of the product. Reebok did break the controversies with the total sales of Easytone worldwide, this proved practically the strength of marketing strategy by Reebok and the performance in the market. On the other hand with all the controversies the general image of the brand which changed over the period of time from a discounted brand to a respected brand, contributed to the overall performance, which has also bought value to the brand, Easytone has got its uniqueness and feature to rock the market. The strength of the product always lies on its core benefits, the core benefit of Easytone is fitness in the simple way, which is a necessity and hence has its value anticipation and demand. The actual product which is built upon its core benefit is its features style and quality and as an augmented product Reebok gives warranty up to three months and any after sales issue has been taken to RD department for rectification and thus by giving the customer the maximum benefit and trust in the product. The Easytone can be classified as speciality goods, where in an extensive market research was done which gives customer the maximum benefit by using the product. After the successful launch of Step in 1989 and Easytone in 2009, both products have shown its individuality and very minimum level of competition from other brands, which gives the product a cutting edge and the customers reluctance to go for any other brands. Product Life Cycle The product life cycle gives the clear picture of the stage in which the product is, the four stages are Introduction, Growth, maturity and termination. Determining the stage in which the product belongs will decide the marketing strategy to follow Kotler, P (2003). For the footwear industry the entire product life is short because of the new trends in the market, different categories in the customer base and due to wear and tear because of the regular usage. Any new product that is launched should differentiate itself from the others and should have uniqueness. Easytone launched in July 2009 with more anticipation and excitement in the market, took up the pace immediately because of the marketing activity carried out by Reebok prior to its launch, the launch was a grand one with star studded performance and celebrities form various industries took part in it. Figure 4: Easytone PLC Stage The growth stage of Easytone in terms of sales is pretty much vertical and by end of 2009 it reached the maturity phase. Reebok focused on different strategy during its various course of the stages, during the introduction stage Reeboks marketing objective was totally to build a strong brand image and expand its market share to the next level, Easytone was priced at the higher end, since its targeted to the focus group, the fitness loving women segment, during the growth phase Easytone penetrated through the focus group, where some of the customers were brand loyal to Reebok, Reebok has the strong product mix, when Easytone was in its matured stage Reebok introduced its next model the ReeZig, targeting the male segment, thus by lining up its product in the market and continuously creating the awareness targeting various categories of the customer base. Since the Easytone is targeted to the focus group, Easytone positioned well itself as a fitness wear and pioneered in its category. Later in its matured stage Reebok repositioned its product focusing not only on the busy working women category who could wear it for their work place, they also started focusing on the regular women category who does workout everyday by launching different variants like ReeInspire, ReeFlipflop, Go Outside, Rush, Diva and also introduced custom designs, were customers can design from the various patterns available in their website and can choose the colours also. New Products are key to companys continued survival, (Lancaster, G., Reynolds P, 2005, p.108). Within the product line Reebok developed various products and introduced in different stages which enabled them to actually extent the product life cycle. Countries in Asia Pacific and Middle East are very slow in responding to new product particularly in footwear industry, where they used to wait and watch if the product is really worth and anticipate for price drop. Reebok extended its Easytones product life by launching it in t hese regions with a time gap, after proving it successful in US and the Europe market. Pricing The variants within the brand and the competition play a major role in pricing the Easytone, been branded as the discounted sales brand in the past, Reebok changed its face by changing its pricing methods, sports and fitness industry customers will always look out for the latest technology and high comfort brand were they give less importance to cost. Though they will compare with the other brands with the same features, low priced products which claim to have the innovative and most effective technology will always create a lack of confidence to the customers. According to McDonald (2000, p.352) pricing may influence the other marketing mix also. Reebok priced its Easytone in the higher end when compared to its previous fitness shoes for women like Step or Pump, in competition to the other brands with similar product features though William j. Stanton (1994 p.335) says that for a new product to take a high market penetration should price its product relatively low when compared to o ther brands. Figure 5: Easytone Pricing Strategy In the early 2010 Easytone price was dropped marginally when it reached the maturity stage, the marginal decrease in its price was effective to its secondary market like Asia pacific and Middle East markets, which is competitive to its regional players, the secondary market customers have always been wait and watch customers where the always believe in the bargain purchase, while the primary market customers are the early responders. Reducing its price was marginal, Reebok was so conscious of not falling back to its earlier brand image, also it exploit the actual market opportunities by acquiring customers out of its focus group. The pricing factor though didnt affect much of its primary market, its influenced the secondary market. With regards to market penetration Reebok had a different strategy by introducing one pound shoes in the tertiary market like Bangladesh and African countries. Easytone is also priced up when compared to the other product line because of its additional fea tures and the latest technology. When pricing internationally they adopted the polycentric pricing where the regional office decides the price, this is easily achievable because of the production unit is present in the Asian subcontinent where pricing in relative to expenses is made, which is a biggest advantage to easily price polycentrically. Easytone is made available by ordering online with a price discount, which saves the overall expenditure for the management of retail outlets and showrooms, which is passed on to the customers. Promotion Reebok started its promotional activity for Easytone even before the launch, in order to create awareness. The promotional activities were concentrated towards the technology the main features and the advantage of using the product, since the product is targeted towards the focus group, fitness loving women, most of its promotion activity featured young women with tonned legs and bum, which stimulated the customers mind. The advertisement by Reebok for Easytone created a shock among the viewers, but still its shock averts are not new, it depends on the market, the products speciality and the circumstance of social priorities, Evans M., Moutinho L. (1999, p123). Figure 6: Easytone communication strategy Reebok spent most of its money in media advertisement which created awareness amongst the focus group and also regular viewers who were also simulated to use the product. This is a major success for Easytone as it captured the core strength or the unique feature of the product fitness and beauty. Easytone targeted the creamy layer of the customer group, women between the ages 16 and 24, and their ad campaign has always been different to different product lines, when it first started it marketing campaign with Reebok Planet in 2005, then in 2006 they tie up with Thierry Hendry and Ryan Giggs for their campaign I am what I am, and further on like Pump Up, your Move, Because life is not just a spectator sport which feature Lewis Hamilton showing his fitness skills with Reebok, and now for the Easytone take the gym with you which sends out a clear message to the focus group, and the line of celebrity includes Kelly Brook in UK, Bipasha in India. Figure 7: Pounds spend for advertisement Though Easytone spent more in media advertisement, it focused on other promotional activities also, like print, out-of-home, digital and in-store executions. Reeboks spent in sales promotion is as much as it spent in media advertisement, the promotions were mainly aimed towards churn in customer and creating demand in the market, they have also launched online blogs to create a customer database and to get feedback from customers and to develop the product further according to their requirements. Though as a brand Reebok has very good promotions by sponsorship Easytone has its limitations were it could not enter in to the sports category, they have to rely more on the entertainment sector to promote the product. Easytone in Reeboks concept store was given the priority and merchandising was also primarily focused on Easytone, with all the above factors it created a pull strategy in the market. The Easytone advert in most of the places were considered unethical and also caused a negati ve impact on the product, which many of the viewers considered too much. But still as a campaign Easytone had a successful period and sales through their communication strategy. Place Reeboks access to the target market is one of its successes, because of the growing awareness among the customers, right customer in right attitude should be targeted, and also knowing the potential of individual market in a global environment. Figure 8: Sales region wise(2009), source: (www.marketlineinfo.com) Knowing about the social and cultural behaviour of the local market before positioning a product is vital for planning a marketing strategy, Lancaster G., Reynolds P (2002). Reeboks decentralised operations allowed the local management team to target the local customer base. Reeboks channel structure is simple when compared to its sister company Adidas, from manufacturing unit to its different warehouses in different regions and the to its retail outlets like speciality sports retailers, online retailers, concept stores, and other retailers. Reebok retail outlets has got a better image in terms of its merchandising and product placements, because of its simple structure in reaching the end customers the logistics is also made simpler and will be faster. SWOT Strength Unique Product features Celebrities and sports stars endorsed to brand Balance pod technology Media advertisement Concentrated on focus group Manufactured in Asia Brand loyal customers and awareness Custom made shoes Prime location in retail and concept stores Only for women category Premium pricing Weakness Targets only focus group Only for women category No further development to the product Single product line Mostly relied in retail sales Premium pricing Controversial advertisement Discounted retail sales Vertically integrated brand Opportunity Developing the product Untapped markets Unisex models Focus on emerging market Wholesale market Integrated marketing campaign Threats Manufacturing units in Asia and Cambodia Competitors variants Competitors pricing Counterfeit and replicas in secondary market Manufacturing standards Decline in footwear sales Recommendation Based on the critical analysis done with SWOT, the following recommendations are suggested. Starting from the priority matrix of nine and urgency and importance level three, Reebok though having some very unique featured Easytone, variants among the product is very less when compared to the other brands in the same category, still Reebok can claim that it has custom made shoes which gives customer the variation and to their likeness, the basic product is the same, which will not change the mindset of the customer. Reebok have to develop new variants within the product line in order to satisfy all its customer needs. Reebok has very good secondary market but with regards to Easytone there is a large potential in secondary markets which they had missed out as they concentrate mainly on their low range products which put them in second to NIKE, but lose their position in terms of product like Easytone which has technical values and change the brand image from discounted brand to high st reet fashion, sports and fitness brand, which can be overcast by more ethical media averts and focusing on the fitness loving women category in these markets. The other weakness of Easytone is its vertical integration, where it does not involve any whole selling like its sister concern Adidas, this make them to rely on its retail outlets for its maximum sales where as other brands have horizontal integration which spreads their market area, Reebok should come out of its present integration and spread its market area which in turn will create more opportunity for sales and market share. In terms of new product development, like the fusion of music, sport and entertainment, Reebok should try combining sport, fitness and casual models. Easytone concentrates only on it focused group which is an advantage to maximise it sales but should also think of the other segments like the male fitness loving groups, though by its advert and promotions the product in not much relevant to male segmen ts, still using Easytone tone your leg, calf muscle and hamstring. This would have put Easytone on the wider market and increased sales. The adverts should have casted both male and female models where the male segments concentrate on the calf and hamstring, the female segments with butt. In the era where the macro elements talk more about environment and human rights and work ethics Reebok should have adopted to those factors much earlier wherein it wouldnt have faced legal and ethical threats, having manufacturing units in Asia and Pacific regions will provide them with cost effectiveness, but always have the risk of standards in manufacturing and work culture, the recent change in their work environment ethics will clear any further damage to the brand but still whatever it faced will always impact the future market. By changing the pricing strategy where it priced premium price for Easytone had a negative impact in the market, the change in pricing methods should have happened i n slow phase, rather than suddenly increasing its price because of its innovative technology and feature. Though this created a new brand image in the market customers were ready to wait for the price fall, which they have always experienced with Reebok in the past. Appendix 1 SWOT Analysis Matrix SWOT VS Urgency Importance Probability Priority (9-max, 1-min) S à ¢Ã¢â‚¬  Ã‚ O 1 1 3 3 3 9 4 2 3 3 1 7 2 2 1 2 1 4 8 3 2 3 2 7 11 3 2 3 1 6 5 4 3 3 2 8 4 4 3 3 3 9 2 5 2 2 1 5 4 5 2 2 1 5 Wà ¢Ã¢â‚¬  Ã¢â‚¬â„¢O 1 1 3 3 2 8 1 2 3 3 3 9 2 2 2 2 1 5 3 1 3 3 2 8 3 3 3 3 2 8 3 4 2 2 1 5 4 6 3 3 1 7 5 1 3 2 2 7 5 3 2 2 2 6 6 5 3 3 2 8 7 6 2 2 2 6 8 4 3 3 3 9 S à ¢Ã¢â‚¬  Ã‚  T 1 0 3 2 3 2 2 7 5 2 2 2 2 6 11 3 3 2 1 6 11 4 2 2 2 6 8 4 3 2 2 7 6 5 3 3 2 8 7 5 3 3 2 8 Wà ¢Ã¢â‚¬  Ã¢â‚¬Å"T 1 1 3 3 2 8 4 3 2 2 2 6 6 5 3 2 2 7 4 8 2 2 2 6 Bibliography

Postpartum Contraception Essay

Postpartum contraceptive methods are those used by breast feeding women before twenty six days after they have given birth. Basing on the NICE guidelines, the advice on how to use these methods should be explained to the patients before their second postpartum week. The breast feeding women are allowed to use the lactational amenorrhoea method but they are not recommended to use the COCP (combined oral contraceptive pills) method by the World Health Organization before the first 42 days postpartum because it’s illegal (outside the license) (WHO, 2006). Below are some of the postpartum contraceptive methods. The contraceptive methods; The combined contraceptive pills (to the breast feeding women) This contraceptive method to breast women brings about some hormonal out comes on the quantity of milk and its quality too. If these pills are taken before 24 weeks postpartum, they affect the baby’s growth. In a previous review of randomized controlled trials held to clarify this case, the review reassured women that hormonal contraceptive method has no strong effects on the baby’s growth. On the other hand, the World Health Organization recommended that, breast feeding mothers before 24 weeks of postpartum should not use the combined contraceptive pills because its use is outside the license (WHO, 2006). Sterilization Basing on the guideline of Royal College of Obstetricians and Gynecologists, it shows that women should be alert about the consequences and the increasing rates at which sterilization fails before the postpartum period (Johnson, Edelman and Jensen, 2003). Lactational Amenorrhoe This method is scientifically proved to be effective in preventing unwanted pregnancies, given to a woman, in less than 24 weeks postpartum. As Johnson, Edelman and Jensen (2003) states, she does not experience virginal bleeding after the first seven weeks postpartum, and if she can fully breast feed the baby day and night. Progestogen injectables If this method is used before 42 days of postpartum, it means, that it has been used illegally by the applicant (outside their license). According to Johnson, Edelman and Jensen, (2003), if injectables are used in the early periods of postpartum, it may result into excessive bleeding. It is therefore, recommended that it should be used after 42 days of breast feeding. This may prolong bleeding if applied when not breast feeding in five days of delivery. Emergency contraceptive method This method is not required before twenty one days postpartum and it can be used even if the woman is breast feeding. The IUD may be used after one month postpartum. Implants and the progestogen only pills It is recommended by World Health Organization that this method should not be applied in the first 42 days postpartum (WHO, 2006). On the other hand, in the United Kingdom, this method is commonly used by women before 42 days postpartum since it is proved that it has no effect on the quantity of breast milk and the fact that it does not affect the growth of the baby during this specified period. The following have to be noted for application of POP As noted by (Guillebaud (1993) if its application is started after the first two weeks, there is need for some additional contraception and need to clarify that the woman is not pregnant. If the woman starts to experience constant menstrual cycles again, she has to begin the applying POP including the period of five days without the necessity for additional barrier methods. For Etonogestrel implants Guillebaud (1993) explains that, this can be applied between the first 21 to 28 days of delivery. If it exceeds from 28 days, there is need to apply additional contraception methods for a week. Barrier methods (condoms, cervical caps and diaphragms); Condoms It has been proved by scientists that condoms are eighty seven percent effective when used without any other protective measure. And said to be ninety eight percent effective if used with another measure of protection (spermicide). Every time you have sex, it is recommended that you use condoms (Guillebaud, 1993). Diaphragm As Guillebaud (1993) explains, scientifically, this method is said to be ninety eight percent effective that is if used correctly. It has to fitted by the doctor and used when having sex. Conclusion From what has been discussed above, there are many postpartum contraceptive choices a breast feeding woman can use like POP, COCP, barrier methods such as condoms, cervical caps and condoms, progestogen only pills, and others. Some women are using the COCP method, for example, women in UK, before the first 42 days postpartum and yet it is not recommended by WHO. We there by strongly conclude that women should be keen when taking postpartum contraceptives for the seek of their healthy and the child they have, it is important that they should follow the recommendations of the World Health regarding postpartum contraceptives. Reference Guillebaud, J (1993): Postpartum Contraception: Unnecessary before three weeks: BMJ, Vol. 307, 6918; p 1558-61 Johnson L, Edelman A, and Jensen J (2003): Patient satisfaction and the impact of written material about postpartum contraceptive decisions: AMJ Obstet Gynecology; Vol. 188, 5, p, 1201-5 WHO (2006): Medical eligibility criteria for contraception: Available online at: www. who. int/reproductive-health/public/mec/mec. pdf

My Experience At The International Trade Center - 920 Words

I am working alongside my supervisor Larry Dill and team Tianyuan and Alan to create a survey that will serve as a foundation to easily extract data from our clients. The information given to us in the survey will allow us to create a regression model that will allow us to better serve businesses in our state. My responsibilities include analyzing data and making sure that it is necessary for usage, conduct searches through Avention to find businesses that are a match for our model, and finally to aid in the regression model. I am working on creating a foundation for future use that will allow interns to spot trends more efficiently. We will be going county by county in the central region finding all of the manufactures in Missouri, and then contacting them about enhancing their global presence and exporting. In order to achieve the most out of my internship experience at the International Trade Center, I believe that I need to have a focused plan. 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